by Katharine Grubb, 10 Minute Novelists
You’ve written a book!
You’ve followed all the great advice! You’ve got your Facebook page and your blog set up and your Twitter account is up and running! You’re doing everything right, or at least you think you are. The Facebook likes are trickling in, you get a few hits on your blog and then there’s Twitter. You have few followers. You have few RTs. You aren’t making a lot of sales.
No one has seen your awesomeness. Ever thought about why?
You COULD be making some serious mistakes that are pushing people away.
I know, it’s hard to believe, especially since it seems like so many writers are out there. They do these same things, don’t they? Doesn’t it work for them?
The truth is, it doesn’t.
Here are ten common mistakes I see on a daily basis, what these mistakes really say to the world and what you should do about them.
1. You may have a boring bio. What does this tell the world? “I wrote a BOOK! But there’s not much more to me than that!” If your bio has nothing but the title of your book, or the publisher or the release date or the name of your awards, you’re boring us to tears. Your bio is not your resume, it’s your handshake and smile to the world. Instead make your bio approachable. Use nouns that describe your whole life, not just your writing life, put in something that sparks readers’ curiosity about who you are. What will an interesting, human and approachable bio tell the world? That you’re an interesting and approachable human and you’re worth following.
2. You may plug your book ad nauseum. What does this tell the world? “I know how to schedule tweets!!!” Instead, tweet about what interests you, ask questions of others, and crack a joke or two. Develop relationships. As people learn to love you, then they’ll buy your book. Is this the hard and slow way? Of course it is, but if you do it right, you’ll have a reader for life. What will authentic interaction tell the world? That you’re an interesting and approachable human and you’re worth following.
3. You may make no effort to follow other people who share your interests. What does this tell the world? “I’m looking for customers!” Instead, follow real people who have similar passions. Me? I like homeschooling mothers of five, writers, readers, people who say something funny in their bios and former running cowards. It’s from this group that you will start your conversations, make friends and perhaps gain long term readers! What will these followers think about you? That you’re an interesting and approachable human and you’re worth . . . wait a minute! Do you see a pattern here?
4. You don’t make lists. Okay, so the world doesn’t know or care that you don’t make lists to keep you followers organized. But you should. By the time your followers are in the thousands, you should at least have a few dozen folks that you like to check regularly. If you have to go through your feed just to find the photo they took of their dinner then you’re doing it wrong. Create lists: some for the BFFs, some for agents & publishers, some for those celebrities you love, and some for people who make you laugh. Then, check out other people’s lists and follow the folks on it. Lists can be very specialized and if you dig around, you can find a whole crop of people who share interests with you.
5. You don’t participate in chats or memes. The world also ambivalent about your chat and meme activity too. But what I’ve found is that both are great ways to meet people. I’ve gained followers, and more importantly, started conversations, with new people because of my engagement in chats and memes. My favorites? #MondayBlogs meme and #10MinNovelists chat on Thursday nights at 9PMEDT. The purpose of social media is to be social! Chats and memes are easy fun ways to do that.
6. You don’t use apps other than Twitter. How does the world feel about this?Tweetdeck and Hootsuite are superior than Twitter when it comes to scheduling tweets, organizing lists and following memes and chats. If you’re going to get serious about your Twitter usage, then you need to play with the same toys the social media experts use.
7. You forget to proofread. What does this say to the world? You have got to be kidding me. Look everybody can have a goof now and then. But if you have consistently bad spelling and grammar, no one will take you seriously. This is especially important in your bio. This is triply important if you call yourself a writer. Or, as I actually saw someone put in their bio, “I’m a writter of romance.” Just do a quick read before you hit send. You never know who –such as editors, publishers, and agents — is reading your tweets.
8. You send auto DMs. What does the world think about this? I’ve asked all seven billion people on this planet personally and this is what they think: “Auto DMs are a scourge from the mouth of hell. Anyone who thinks auto DMs are a good idea should have their little toenails ripped off. Auto DMs make you look spammy, needy, and robotic, even cute auto DMs. Auto DMs should only be limited to needy robots who eat SPAM. DON’T SEND THEM!” So, what I’m trying to say is that they are ineffective and annoying. I never, ever read my auto DMs. If I didn’t have so much to do, I’d unfollow everyone who sent me one.
9. You ask for favors right off the bat. “Hi, Thanks for following me, can you like my Facebook page?” “How about RT my blog post?” “How about signing up for my newsletter.” NO. A thousand times no. This is the wrong way to nurture relationships, build a tribe and have long lasting success. What does the world think? This person has no interest in giving, just taking. Your followers may feel like you’re just using them.
10. You use True Twit Validation services. What does this say to the world? “I think I’m so awesome that I want to inconvenience you with another step to take to find out how awesome I am!” Listen, we’re all going to get spammers and weirdos. These services just make people roll their eyes. I really, really think it’s the social media equivalent of offering to shake my hand and then insisting that I put rubber gloves on first. NO. Just remove this nonsense please and be real? Is that too much to ask?