You have a new book to sell!
Are you doing everything you can to promote it?
Some of these points are no-brainers, like have a great cover. Some, though, are optional, like having a live release party at your local coffee shop. All of them will require YOU to look at YOUR book and YOUR needs and decide what YOU can do.
I’m also going to assume that your starting point is AFTER your book has been written, rewritten, revised, edited and proofread to death. If you don’t have a quality product, please, please, please, go back and make it one. You aren’t respecting yourself, your art, your readers and the other writers around you if you’re sloppy and unprofessional.
Pick a release date. Ideally this is six months away. The more time you allow yourself, the more you can accomplish before the big day. You can compare this to a wedding. Sure, you can get married two weeks from now, but if you want your wedding to be memorable and involve more people, you need more time to plan.
Buy your domain name. Do it while you can before anyone else takes it. You’ve got time to either design your website yourself (like I did) or hire someone to design it for you.
Sign up for a couple of social media platforms if you haven’t already. Pick 2-3 and only pick ones that you really love or drawn to. Start acquiring followers every day. Need to know how to do this with Twitter? I have a book! Conquering Twitter in 10 Minutes A Day!
Consider your target market. Who is your ideal reader? What do they value? Where do they hang out? Find those places! These could be forums, blogs, websites, Twitter chats, groups, podcasts. Make a point of visiting and contributing to as many as you have time for. Don’t mention your book yet. Just engage with others, start conversations, participate in games or memes, leave blog comments, etc. This is how you can build your tribe up for the release. You really should attend to this item on your list daily.
Hire your graphic designer for your quality book cover. Do NOT go cheap unless the person you are working with has a great reputation. I blogged about what makes a great cover here.
Format your book for ebook and for paperback. You can do this yourself or you can hire it done. If you hire it done, you want the person to have plenty of time to get it done before your release date.
Ask your designer to help you design business cards. You can get them to match the design of your website, which makes you look all branded and stuff. Or you can get bookmarks and business cards with your new releases title on it. You want this ready before the release.
Start thinking locally. If you haven’t introduced yourself to your local librarian, DO IT! They will be your BFFS. If they know that you have a release coming out, they may be able to help you promote it. Tell them well in advance of your plans so they can carve you into their calendar.
On a map of your region, draw a circle with your home in the middle. Make that circle as big as you are willing to travel. Mine? An hour. Then, list all the town in that circle. Under each town heading, research libraries, indie bookstores, consignment stores, gift shops, ANYTHING that could potentially sell or promote your book. You could easily have 100 places. Then make a phone call a day. Say, “I’m a local author. My book, “BLAH” is coming out in a few months. Is there a way that you and I could work together? I’d love to meet some of your clients/customers/patrons and introduce them to my work.” Make notes. Return calls. Go see these people.
Plan your pricing. Are you going to have the ebook run for free for a few days? Keep it .99? There are a lot of different ways to look at it. Pros and cons to both strategies. Once you make your decision, contact those FB groups and sites that advertise free or .99 books.
1) Have a LIVE party at a local coffee shop and invite all your friends.
2) Have a giveaway on Goodreads (of which you will Tweet daily and mention on #AuthorHappiness day!)
3) Go back to all those podcasts and blogs you’ve been stalking for months and ask if you can be a guest blogger or interviewee. The worst they can say is no.
One month before your release, GATHER YOUR STREET TEAM. This is a group of people that are crazy in love with you and will help you. Have them read your book for free, then leave reviews, then promote it THEIR WAY either word of mouth or various internet magic, then reward them with free copies to give away or Skype chats or gift cards or something. Gently remind them on release day that that’s the BIG DAY and that’s when you need the reviews up and the promotions released.
Now, those are the FREE ways to have a good release. I know about those because I’ve never had the funds to pay up. I’m sure you could fork over hundreds of dollars to get someone to do this work for you. It’s going to cost you one way or another — money or time. Any more ideas?
The most passionate force behind your book is you! So put a smile on your face, get ready to do the research, make the phone calls and ask! You never know who can help you until you do.
Katharine Grubb is a homeschooling mother of five, a novelist, a baker of bread, a comedian wannabe, a former running coward, PTSD survivor, and the author of Write A Novel In 10 Minutes A Day.Besides pursuing her own fiction and nonfiction writing dreams, she also leads 10 Minute Novelists on Facebook, an international group for time-crunched writers that focuses on tips, encouragement and community.