• #MagicalMarketing,  Cultural Relevance,  Marketing,  Social Media

    How A Box of Knock-Off Grape Nuts Taught Me About Relevance

    What lesson did your box of breakfast cereal teach you today? The back of our store brand, knock-off Grape Nuts had a large graphic illustration explaining, “The Internet and How It Works.” My children and I read every word (and I totally regret in the telling of this story that I didn’t get a good enough photograph so you could see all of its glory.) It went on to explain such unfamiliar terms as “email” and “emoticons” and “HTML”. We mocked this. We mocked it over and over. What was the most fun, however was seeing my 12 year old son hold his head and shake in mirth. It was hilarious. “I…

  • #MagicalMarketing,  #SellingMySoul,  Community,  Self Talk

    The Real Reasons You May Hate Marketing And What You Can Do About It

      The reasons you hate marketing may have to do with real fears and anxieties. But you can overcome them.  You poor, poor writers. You pour your heart and soul into your books. You create these magical worlds, these vibrant, three dimensional characters, these intricate plots, these thrilling stories that culminate in an figurative or literal explosion of action and dialogue that leaves your readers breathless, weepy and ready to plunk down more dough for the next installment. And if your reader is going to read it, you have get it in front of the public eye. The truth? We’d rather not let it be seen. We’d rather hide behind our computer…