• #MondayBlogs,  Publishing

    Top 10 Things To Consider When Choosing A Publisher With The Same Care As A Jane Austen Heroine Chose A Husband

      It is a truth universally acknowledged that a writer in possession of a good story must be in want of a publisher. It’s the age old story. You have so many hopes and dreams. You have all these wonderful stories to tell. You know that it will take an attachment, a proposal and perhaps a big commitment to make you moderately rich and a teensy bit famous. So you, the perfect Lizzie Bennet, who will only writes for love, not necessarily £10,000 a year, will be happy just to attach yourself with a publisher who respects you. Fortunately for you, your access to publishers on the internet is an…

  • Marketing

    Creating a Social Media Calendar

    For those writers building platforms, a social media calendar is a must.  Essentially it is a place to decide when and what you will post across your platform. You can also use it to analyze content productivity.  The first thing you need to decide is if you’re going to use an online interface or an Excel or Google spreadsheet. Online interfaces like Buffer, Postplanner or Hootsuite are great options if you only have a little bit of content or you want to pay for help with things like posting at optimal times, analytics of post engagement, etc.  For most writers this comes down to what they can afford. Either way…

  • Uncategorized

    Social Media Etiquette-Manners Matter

    Today I am going to talk to you about something that you may, or may not, have already had to deal with—social media etiquette. As a writer who is either already in the public arena, or who wishes to be, social media etiquette is going to be extremely important. Why social media etiquette matters… I’m sure you’ve heard of branding in relationship to being an author, but this goes even further. Social media etiquette is important because how your fans, and the general public, see you is most likely going to equate to clicks and hopefully sales. If you’re like me, then it grates a little  to know that you…

  • #EthicalAuthor,  Discipline,  Self-Publishing

    Top 10 Questions To Ask Yourself About Your Author Ethics (With Taylor Swift & Zombie References!)

    Writers today have dreams of instant success and fame! And because the idea of easy publishing is so tempting, we rush into it with  no idea what we should do to promote ourselves. Often our goal is just to gain any advantage we can in an increasingly competitive market. We may feel “creativity” in marketing trumps courteous behavior. We may suggest trading reviews with another author, not realizing this behavior could weaken our credibility. We may be so distracted by the elusive promise of financial success that we neglect to nurture our art. Or we may attach our pursuit of fame so tightly to our own identities that we can’t…

  • Social Media,  Twitter

    Top 10 Things Writers Do Wrong On Twitter

    by Katharine Grubb, 10 Minute Novelists  You’ve written a book! You’ve followed all the great advice! You’ve got your Facebook page and your blog set up and your Twitter account is up and running! You’re doing everything right, or at least you think you are.  The Facebook likes are trickling in, you get a few hits on your blog and then there’s Twitter. You have few followers. You have few RTs. You aren’t making a lot of sales. No one has seen your awesomeness.  Ever thought about why? You COULD be making some serious mistakes that are pushing people away.  I know, it’s hard to believe, especially since it seems…

  • #MagicalMarketing,  Social Media,  Twitter

    Top 10 Reasons To Treat Twitter Like A Big Cocktail Party by Katharine Grubb, 10 Minute Novelist

    Imagine yourself in a packed football stadium — one of the big ones like Gillette or Lucas Oil. Now imagine that every one in attendance at that stadium is shouting at the same time. They aren’t shouting to players on the field, they’re not even watching the game, instead, they are trying to get the attention of the people on the other side of the stadium. Everyone in the stadium, including you, wants attention from others. Everyone wants to be known as clever. They want subscribers or followers or friends or likes. Everyone in the stadium wants the attention of everyone else in the stadium. This isn’t a great way…

  • Marketing,  Social Media,  Time Management

    Making Your Author Platform Work for You — A Guest Post by Rachelle M. N. Shaw

    By Rachelle M. N. Shaw In such a highly competitive world of publishing, it’s no surprise that author platforms have taken center stage and become the foundation for any writer’s success. But who has time to keep up with all the Tweets, Pins, and Instagram posts needed to do so? The truth is, successful authors don’t. They pick the top few social media sites that fit their style and their audience, and they roll with it. What an Author Platform Should Do Provide original content fitting of your audience through a well-designed blog or website Become a place where you regularly engage with your followers; this doesn’t mean you sit…

  • Marketing,  Social Media

    Enjoying The Cocktail Party: How To Use Twitter to Engage Your Target Market by Katharine Grubb

    Imagine yourself in a packed football stadium — one of the big ones like Gillette or Lucas Oil. Now imagine that every one in attendance at that stadium is shouting at the same time. They aren’t shouting to players on the field, they’re not even watching the game, instead, they are trying to get the attention of the people on the other side of the stadium. Everyone in the stadium, including you, wants attention from others. Everyone wants to be known as clever. They want subscribers or followers or friends or likes. Everyone in the stadium wants the attention of everyone else in the stadium. This isn’t a great way…

  • #MagicalMarketing,  Marketing

    The Book Launch Checklist To Make Your Next Release Awesome!

    Congratulations! You have a new book to sell!  Are you doing everything you can to promote it?  Some of these points are no-brainers, like have a great cover. Some, though, are optional, like having a live release party at your local coffee shop. All of them will require YOU to look at YOUR book and YOUR needs and decide what YOU can do. I’m also going to assume that your starting point is AFTER your book has been written, rewritten, revised, edited and proofread to death. If you don’t have a quality product, please, please, please, go back and make it one. You aren’t respecting yourself, your art, your readers…

  • #MondayBlogs,  Social Media,  Twitter

    13 Top Twitter Tips For Newbies By Katharine Grubb

    Congratulations! You have a Twitter account! You were told to get a Twitter account to help promote your books. So you did.  What do you do now? So you’ve set up your Twitter account and you have a lot of questions on how it’s supposed to work. This quick primer will give you a few tips to get you on your way. Before long, you’ll be RT-ing, hashtagging, and DMing your little heart out. 1. Expect Twitter To Work Differently. Don’t expect it to work like Facebook. It’s a different animal altogether. Facebook is like having a big meal at Applebee’s with your buddies from high school, your college roommates…

  • #MagicalMarketing,  #SellingMySoul,  #Top10Tuesday

    #Top10Tuesday Top 10 Ways to Market Your Book on a Budget

    I met Janice Thompson in 2014 at the MacGregor Literary Marketing Conference. Besides being a delightfully encouraging person, she also knows a lot about marketing books. Because she’s published over 100 titles, her Top 10 Ways to Market Your Book On A Budget is full of practical help. Enjoy! And then support Janice and buy her books! 1). Market first. Create a full marketing strategy in your proposal. Include every bit of contact information you can think of: local TV and radio stations, civic groups (or other places where you can speak/teach), bloggers who might be interested in promoting your book, online chat classes and so on. Put together a…

  • #MagicalMarketing,  #MondayBlogs,  #SellingMySoul,  Marketing,  Social Media

    Nine Things I’ve Learned About Book Marketing That I Didn’t Know Last Year

    I am not a marketing expert.  I am, however, an informed consumer and reluctant buyer of stuff. I am not easily impressed. I don’t follow trends, I am only impressed with designer labels when I see them at my local thrift store. I also come from a family of manipulators so if anyone has a BS detector, I do. You would think that I would have negative feelings about marketing. You’d be wrong. I LOVE IT! I love it because it’s not what I thought it was. I thought that if I am going to sell, then I have to be annoying to buyers. If I’m going to sell, then…

  • #MagicalMarketing,  Cultural Relevance,  Marketing,  Social Media

    How A Box of Knock-Off Grape Nuts Taught Me About Relevance

    What lesson did your box of breakfast cereal teach you today? The back of our store brand, knock-off Grape Nuts had a large graphic illustration explaining, “The Internet and How It Works.” My children and I read every word (and I totally regret in the telling of this story that I didn’t get a good enough photograph so you could see all of its glory.) It went on to explain such unfamiliar terms as “email” and “emoticons” and “HTML”. We mocked this. We mocked it over and over. What was the most fun, however was seeing my 12 year old son hold his head and shake in mirth. It was hilarious. “I…

  • #MagicalMarketing,  #Top10Tuesday,  Marketing,  Motivation

    #Top10Tuesday Top 10 Ways Good Marketing Is Like Good Parenting

    The writing of the book, was the pregnancy. You conceived the idea in a romantic, intimate moment. You developed it secretly in the dark. You wrote while stuffing your face with all kinds of snacks. You tried to explain your characters and your plot to others and they just didn’t understand. And the length of the ms got bigger and bigger. And you wondered will I ever get this done? Will I be waiting for the arrival forever?  And the big day comes! You get your little bundle of joy from Createspace or some other expert labor and delivery establishment! You count all of the pages to make sure that it is all…