• Marketing

    Your Author Platform: Four Key Strategies from a Marketing Professional

    by Linda Thompson I’ve seen the questions come across the 10 Minute Novelists’ feed: What is this thing called “platform”? Should I be building one? How would I do it and what would I even say to the world? I’m well familiar with the angst behind those questions. I’ve also sat squirming in front of an editor at a writers’ conference who seemed intrigued by my story, but wouldn’t take the next step because my platform metrics failed to impress. So I know that angst too! I’m in the “pre-published” stage myself. I definitely do not have all the answers—although I have a stumbled and bumbled my way to a…

  • Marketing,  Social Media,  Time Management

    Making Your Author Platform Work for You — A Guest Post by Rachelle M. N. Shaw

    By Rachelle M. N. Shaw In such a highly competitive world of publishing, it’s no surprise that author platforms have taken center stage and become the foundation for any writer’s success. But who has time to keep up with all the Tweets, Pins, and Instagram posts needed to do so? The truth is, successful authors don’t. They pick the top few social media sites that fit their style and their audience, and they roll with it. What an Author Platform Should Do Provide original content fitting of your audience through a well-designed blog or website Become a place where you regularly engage with your followers; this doesn’t mean you sit…