• #IndependentPublishing,  Publishing,  Self-Publishing

    Learning From The Independent Publishing Experience: A Guest Post By Jude Knight

    What have you learned from this experience? The headline is a quote from the man I adore: “What have you learned from this experience?” (Not, incidentally, what you want to hear when you’ve just bumped your toe or broken your heart. But I love you, darling.) Six months ago last month, I published my first historical romance, a novella. I’ve since published a novel, am about to publish another one, and will have another novel and a novella out by my 1st anniversary as an independent publisher. I still have a great deal to learn, but here are my top five lessons from this first venture into the wild and…

  • #MondayBlogs,  Social Media,  Twitter

    13 Top Twitter Tips For Newbies By Katharine Grubb

    Congratulations! You have a Twitter account! You were told to get a Twitter account to help promote your books. So you did.  What do you do now? So you’ve set up your Twitter account and you have a lot of questions on how it’s supposed to work. This quick primer will give you a few tips to get you on your way. Before long, you’ll be RT-ing, hashtagging, and DMing your little heart out. 1. Expect Twitter To Work Differently. Don’t expect it to work like Facebook. It’s a different animal altogether. Facebook is like having a big meal at Applebee’s with your buddies from high school, your college roommates…

  • #MagicalMarketing,  Marketing,  Self-Publishing

    Help: I Have To Market My Book! : A Guest Post By Robin Patchen

    My third book released a couple of weeks ago, ushering me into the most dreaded activity of this writer’s life: marketing. I hate it, and for good reason. When somebody asks me what my book is about, I start talking like a Valley Girl who’s inhaled too much hairspray. “So like there’s this girl…like lady, right? And she’s like scared of this guy she knew from before…’cause see, when she was a teenager…” Shocking I don’t sell more copies by hand. I don’t do much better in print. But mostly, I hate marketing because I have to ask for help. Writers have to ask for endorsements, influencers, reviews, and shares.…

  • #MagicalMarketing,  #MondayBlogs,  #SellingMySoul,  Marketing,  Social Media

    Nine Things I’ve Learned About Book Marketing That I Didn’t Know Last Year

    I am not a marketing expert.  I am, however, an informed consumer and reluctant buyer of stuff. I am not easily impressed. I don’t follow trends, I am only impressed with designer labels when I see them at my local thrift store. I also come from a family of manipulators so if anyone has a BS detector, I do. You would think that I would have negative feelings about marketing. You’d be wrong. I LOVE IT! I love it because it’s not what I thought it was. I thought that if I am going to sell, then I have to be annoying to buyers. If I’m going to sell, then…

  • #MagicalMarketing,  #Top10Tuesday,  Marketing,  Motivation

    #Top10Tuesday Top 10 Ways Good Marketing Is Like Good Parenting

    The writing of the book, was the pregnancy. You conceived the idea in a romantic, intimate moment. You developed it secretly in the dark. You wrote while stuffing your face with all kinds of snacks. You tried to explain your characters and your plot to others and they just didn’t understand. And the length of the ms got bigger and bigger. And you wondered will I ever get this done? Will I be waiting for the arrival forever?  And the big day comes! You get your little bundle of joy from Createspace or some other expert labor and delivery establishment! You count all of the pages to make sure that it is all…

  • #MagicalMarketing,  #MondayBlogs,  Marketing

    What My Marketing Week Looks Like And How I Got The YES!

    Since releasing my traditionally published book, I feel like I’ve signed up for another part time job.  The marketing.  Sometimes I love marketing. I love it when I tell my journey as a writer and people get really excited and whip out their checkbooks and buy a copy of my book. Sometimes I hate marketing. I hate it when I have to explain in a phone call to a local bookstore that I’m not crazy. I really do have a book!  I love getting emails from local reporters asking to meet me. I don’t love seeing the lame photo in paper that doesn’t do my hair justice. I like being seen…

  • #MagicalMarketing,  Marketing

    Selling Books Through Non-Marketing: A Guest Post By Jude Knight

    How to non-market I’ve spent a large part of my career as a commercial writer in my own small business. Small business owners are responsible for everything. I was writer, peer reviewer, company book-keeper, chief executive, project manager, strategic planner, store manager, cleaner of toilets, sales person and, of course, the big ‘M’ word. The one I feared. Marketing. So I learnt how to promote my business by non-marketing: marketing that doesn’t feel like marketing. Marketing that an introvert like me could do just by being myself. It was good preparation for being a self-published writer. Again, I am running my own business. And again, I’m out in the world…

  • #MagicalMarketing,  #SellingMySoul,  Community,  Self Talk

    The Real Reasons You May Hate Marketing And What You Can Do About It

      The reasons you hate marketing may have to do with real fears and anxieties. But you can overcome them.  You poor, poor writers. You pour your heart and soul into your books. You create these magical worlds, these vibrant, three dimensional characters, these intricate plots, these thrilling stories that culminate in an figurative or literal explosion of action and dialogue that leaves your readers breathless, weepy and ready to plunk down more dough for the next installment. And if your reader is going to read it, you have get it in front of the public eye. The truth? We’d rather not let it be seen. We’d rather hide behind our computer…

  • #Top10Tuesday,  Community,  Marketing

    #Top10Tuesday Top Ten Local Resources That Could Help You Sell Books

    The first rule of marketing is finding the right people who want what you have to sell. And the truth is that selling books is hard. But assuming that your book is an excellent one, it’s free of grammatical and artistic errors, it has a nice, professional cover and you’ve done all you can do to make it a great book then you can sell it. But first, you may need to start small and have low expectations. Starting small may mean starting locally. Your connections in your hometown might be a great place to begin your sales. This week’s #Top10Tuesday list is all about local places your book could be welcome.…

  • #MagicalMarketing,  #MondayBlogs,  #SellingMySoul,  Marketing,  Motivation

    Bushwhacking Your Way Through The Marketing Journey (Or, Why There Is No Trail Already Blazed!)

    Sometimes we think marketing is easy. Sometimes (especially by marketing gurus) that if you say the right words, follow the right script, and start the right conversations, readers will magically appear to buy your books.  But this isn’t true. Marketing is far more like a neophyte jungle explorer with a coffee stained map in one hand and a machete in the other, who hacks and trudges through the rainforest hoping not to be eaten alive by local fauna. If you’ve tried to sell a book, you know this is true. What works for the writer next to you doesn’t work for you. You’re on the hunt for contacts, relationships, attention…

  • #MagicalMarketing,  #SellingMySoul,  Marketing,  Publishing,  Self Talk,  Self-Publishing

    Top 10 Signs You Aren’t Ready To Market Your Book

        For the last two-ish years, I’ve had books to sell. I’ve learned a lot about, but certainly not everything, about marketing. I’ve made plenty of mistakes. I think a good marketing author is always prepared to talk about their books, but timing is everything. You may not be ready to market. These are the top 10 signs you need to put your marketing plan on hold for a little while. 1. Your book may not be that good. Do not assume that because you got it on paper that it deserves to have readers. If you have put shoddy work on the marketplace you are being disrespectful of…

  • #MagicalMarketing,  Marketing

    Marketing Is Life (Or, How Saying Yes Paid Off For Me!)

    In the month of May, we’re talking about Magical Marketing. Today’s post is the account of what happened to me when I was invited to attend a local book club gathering. If my only goal was to sell books, then you could say I failed. But if my goal to was present myself authentically to strangers, practice generosity and take chances, then it was an overwhelming success.  Last February, I showed up at a local book club with copies of my book in my hand. Naturally I was nervous.   I knew that no matter what happened, it would make for a good story and either I would come out as…

  • #EthicalAuthor,  Discipline,  Marketing

    #Top10Tuesday Top 10 Things That Are Wrong With Reciprocal Reviews

      This has the potential of being my most controversial post yet. And I like controversy about as much as I like snooty  moms asking me personal questions about the decisions I made in the raising of my children. But  I believe that reciprocal reviews have the potential of being unethical simply because any quid pro quo arrangement could be intentionally tainted, possibly inaccurate and maybe even dishonest. My friend Jane Steen, who has written a great deal about ethical behavior for authors, has this to say about reciprocal reviews.  1. On their own, individual reviews don’t make a huge difference. Let’s be honest. While it helpful to have some reviews on…

  • #EthicalAuthor

    Do Author Ethics Matter? A Guest Post by Jane Steen

    Jane Steen, a member of the Facebook group, 10 Minute Novelists, shares with us today about good practices and ethical behavior for writers. This is an important issue for everyone who has published either traditionally or independently. Please read and consider carefully Jane’s thoughtful suggestions on ethics for authors.  Read the Ethical Author Code here A short history of how I came to draft the Ethical Author Code It started with a Facebook conversation between authors. Someone suggested a visibility tactic that involved, I think, upvoting your own book on a site. I can’t remember the specifics. But I do remember writing, “I don’t think that’s ethical.” Up to that point,…