• Marketing

    Creating a Social Media Calendar

    For those writers building platforms, a social media calendar is a must.  Essentially it is a place to decide when and what you will post across your platform. You can also use it to analyze content productivity.  The first thing you need to decide is if you’re going to use an online interface or an Excel or Google spreadsheet. Online interfaces like Buffer, Postplanner or Hootsuite are great options if you only have a little bit of content or you want to pay for help with things like posting at optimal times, analytics of post engagement, etc.  For most writers this comes down to what they can afford. Either way…

  • Marketing

    Your Author Platform: Four Key Strategies from a Marketing Professional

    by Linda Thompson I’ve seen the questions come across the 10 Minute Novelists’ feed: What is this thing called “platform”? Should I be building one? How would I do it and what would I even say to the world? I’m well familiar with the angst behind those questions. I’ve also sat squirming in front of an editor at a writers’ conference who seemed intrigued by my story, but wouldn’t take the next step because my platform metrics failed to impress. So I know that angst too! I’m in the “pre-published” stage myself. I definitely do not have all the answers—although I have a stumbled and bumbled my way to a…

  • #MagicalMarketing,  Marketing,  Uncategorized

    How Book Marketing is Like Flirting, Dating, and Getting Engaged

    By Rebecca Waters You’ve written a book. You may have a publisher or agent. You may have decided to publish the book yourself. Whatever path you take, there are marketing decisions you will make that will help or hinder book sales. This post examines stuff not in your book. It is a look at the cover: the front and back of your book. It describes marketing in terms of what people see when they pick up the book or scroll through a pile of possible reads on Amazon or Goodreads. This is often your first contact with readers outside your mom and a close circle of friends. Marketing is like…

  • #MagicalMarketing,  #MondayBlogs,  Marketing,  Social Media

    Top 10 Ways Marketing Your Books Is Like Exploring A Jungle

    by Katharine Grubb, 10 Minute Novelist Some authors would call marketing an adventure. Yet other authors would call marketing a long, torturous, mosquito ridden trek full of disease, peril and snakes. In some ways finding buyers for your books is easier than exploring the Amazonian jungle. If you have studied, worked, created, drafted, revised, edited and completed a novel, it’s unlikely you took the time to learn the skills to sell it. And because it seems hard, as hard as hacking your way through a rain forest, you may have a negative opinion of it. You may think that to sell, then you may have to be annoying to buyers, like…

  • #EthicalAuthor,  Marketing,  Publishing

    Top 10 Reasons Why Reciprocal Reviews Are Unethical

    by Katharine Grubb, 10 Minute Novelist This has the potential of being my most controversial post yet. And I like controversy about as much as I like snooty  moms asking me personal questions about the decisions I made in the raising of my children. But I believe that reciprocal reviews for authors are unethical, unprofessional and unnecessary.  Unfortunately, the idea of “you review my book and I’ll review yours” is a common one among writers, especially self-published writers who are just starting out. The necessity of good reviews and the belief that reviews alone will generate sales is a faulty one. So this behavior of reciprocating favorable reviews can nudge an…

  • #MondayBlogs,  Blogging,  Marketing,  Publishing

    Top 10 Tips To Make Your Blog Title More RT Worthy

    by Katharine Grubb, 10 Minute Novelist Everybody wants their blog to be noticed. But in reality, that’s a little tricky. According to Tumblr stats, there are 375 million on Tumblr alone, that’s one for every person living in the United States. That stat doesn’t count WordPress and other blogging platforms. Writers are constantly encouraged to blog more, but getting noticed is becoming more and more difficult. How do you get more traffic to your blog? Follow the meme #MondayBlogs! The#MondayBlogs idea is brilliant. On Mondays, anybody who wants to can post a link to their blog and those who follow that hashtag, on Twitter, Pinterest or Facebook, can find new blogs…

  • #MagicalMarketing,  #MondayBlogs,  Marketing,  Perils of a Mom Writer

    Top 10 Ways Good Marketing Is Like Good Parenting by Katharine Grubb, 10 Minute Novelist and Mother of Five

      Becoming an author is like becoming a parent.  The writing of the book, was the pregnancy. You conceived the idea in a romantic, intimate moment. You developed it secretly in the dark. You wrote while stuffing your face with all kinds of snacks. You tried to explain your characters and your plot to others and they just didn’t understand. And the length of the ms got bigger and bigger. And you wondered will I ever get this done? Will I be waiting for the arrival forever?  And the big day comes! You get your little bundle of joy from Createspace or some other expert labor and delivery establishment! You count all of…

  • #MagicalMarketing,  Social Media,  Twitter

    Top 10 Reasons To Treat Twitter Like A Big Cocktail Party by Katharine Grubb, 10 Minute Novelist

    Imagine yourself in a packed football stadium — one of the big ones like Gillette or Lucas Oil. Now imagine that every one in attendance at that stadium is shouting at the same time. They aren’t shouting to players on the field, they’re not even watching the game, instead, they are trying to get the attention of the people on the other side of the stadium. Everyone in the stadium, including you, wants attention from others. Everyone wants to be known as clever. They want subscribers or followers or friends or likes. Everyone in the stadium wants the attention of everyone else in the stadium. This isn’t a great way…

  • #MagicalMarketing

    Top 10 Ten Ways To Be There For Your Readers By Way Of ’90s Television

    I firmly believe that your readers can be your friends. I think that if you are a wise author, you are looking at your readers not as someone who bought, read and reviewed your book, but someone who, could potentially turn into a raving fan.  The term raving fan was coined by Kenneth Blanchard to describe a customer who enthusiastically promotes a company or service and would be a lifelong fan of the people behind it. In the writing world, we can have raving fans too. A writer who has raving fans will have an army or coalition of people who will always buy what they publish, they will always leave…

  • Marketing,  Observation

    Top 10 Reasons You May Hate Marketing And What You Can Do About It by Katharine Grubb, 10 Minute Novelists

    If I weren’t a writer and mother of five, I’d go into psychology or social work and listen to people. Oh, I know it’s not all fun and games, like what I saw on The Bob Newhart show in the ’70’s, and from what I understand there’s a whole lotta of schoolin’ to go to, but I like thinking about what people are thinking about. It just could be fun! (And if you really love good situation comedy, click here to watch the pilot episode of The Bob Newhart Show.)  Until I decide to take the plunge and become a shrink, I’ll satisfy myself with addressing the problem that some…

  • Marketing,  Social Media,  Time Management

    Making Your Author Platform Work for You — A Guest Post by Rachelle M. N. Shaw

    By Rachelle M. N. Shaw In such a highly competitive world of publishing, it’s no surprise that author platforms have taken center stage and become the foundation for any writer’s success. But who has time to keep up with all the Tweets, Pins, and Instagram posts needed to do so? The truth is, successful authors don’t. They pick the top few social media sites that fit their style and their audience, and they roll with it. What an Author Platform Should Do Provide original content fitting of your audience through a well-designed blog or website Become a place where you regularly engage with your followers; this doesn’t mean you sit…

  • Craft,  Genre

    Top 10 Signs You May Be A Literary Writer (For Those of Us Who Are Genre Confused)

    You’re writing a book and all of your hundreds of readers want to know. “What’s it about?” And you, gather them around you, adjust your cravat, look over your half moon glasses that are pretentiously hanging from a gold chain around your neck and you say, “I’m not really sure.” Why can’t you explain? It’s because your story seems to transcend certain genres, it’s a journey or it’s an introspective. Words like “romance” or “fantasy” don’t seem big enough. You, dear writer, could be writing literary fiction! But you say, “I don’t want to write literary fiction! I know the market for these kinds of stories! I have nightmares that…

  • Marketing,  Social Media

    Enjoying The Cocktail Party: How To Use Twitter to Engage Your Target Market by Katharine Grubb

    Imagine yourself in a packed football stadium — one of the big ones like Gillette or Lucas Oil. Now imagine that every one in attendance at that stadium is shouting at the same time. They aren’t shouting to players on the field, they’re not even watching the game, instead, they are trying to get the attention of the people on the other side of the stadium. Everyone in the stadium, including you, wants attention from others. Everyone wants to be known as clever. They want subscribers or followers or friends or likes. Everyone in the stadium wants the attention of everyone else in the stadium. This isn’t a great way…

  • #MagicalMarketing,  Marketing

    The Book Launch Checklist To Make Your Next Release Awesome!

    Congratulations! You have a new book to sell!  Are you doing everything you can to promote it?  Some of these points are no-brainers, like have a great cover. Some, though, are optional, like having a live release party at your local coffee shop. All of them will require YOU to look at YOUR book and YOUR needs and decide what YOU can do. I’m also going to assume that your starting point is AFTER your book has been written, rewritten, revised, edited and proofread to death. If you don’t have a quality product, please, please, please, go back and make it one. You aren’t respecting yourself, your art, your readers…