• Marketing,  Publishing,  Social Media,  Twitter

    Branded: Three Must-Haves For Effective Branding

    By: Rennie St. James Are you branded? Have you seen (or posted) the example of people happily paying $5 for coffee before tipping, but then complaining that a book costs $0.99?? I’ve shared that example myself and have been annoyed by it. Only recently have I discovered a new understanding of it, and that is what I want to share here. Those people aren’t just buying a cup of coffee. They are buying a brand. In the case of Starbucks, one that has been around since 1971. Those people have bought countless coffees that met or exceeded their needs and that’s what they are paying for – that guaranteed success…

  • Craft,  Creativity

    An Argument For Doing Your Best

    I’d definitely want to be considered a genius, so if, according to McKee, I would be taken more seriously if I worked hard on my craft and was far more careful with the quality of my writing.

  • Craft,  Discipline,  Observation

    Take 5 Friday: Yoga Wisdom for Writers

    I’m a big fan of taking lessons from one area of my life and importing them into another. As a result, I’ve gleaned excellent writing advice from taekwondo, storytelling, and now, yoga. Since January 1, I’ve been doing a daily yoga practice via YouTube with Yoga with Adriene and it has been great. Not only have I gotten stronger and more flexible, I have found all sorts of advice that applies to both yoga and writing. Here are 5 of my favourites and what they mean to me (you may get something different out of them and that’s totally cool): Meet yourself where you are Yoga teachers are fond of…

  • Craft,  Creativity

    Why Originality Is A False Goal

    The truth is that none of us will ever be truly original. Every story has hints, allusions, patterns, and structures that are echoes of every story ever written. How would we even know what “the hero’s journey” as if it wasn’t repeated by generations of storytellers?

  • Marketing,  Publishing

    Marketing Woes of a New Author

    I thought I would ride that high right up until I wrote, “The End” on the next novel. And, I am. However, I can no longer just settle in each night and write. Instead, I typically find myself doing something else, a third job, if you will.

  • Publishing,  Reading

    The Value Of A Good Book

    How do we get readers to value books? First, we have to acknowledge that books take time and effort to create. Most authors spend at least 4-5 months, more often a year or more, writing a book. How much is that worth? A year of your life? $20,000? $40,000? More? Most books produce less than $1 of income for an author so that means to just make a living wage off a book they have to sell tens of thousands of copies.

  • Discipline,  Inspiration,  Self Talk

    10 Ways To Beat Procrastination

    The last Happy New Year balloon has been popped. You actually remember that it’s 2020 when you write the date. And you know it’s a new year when those new habits you wanted to pick up back on January 1 are as crumpled as the Happy New Year napkin that got kicked under the entertainment center. And maybe, the ugly truth of this is that you wanted to start that writing habit, but you put it off for some reason. Then the next day it was all the harder to begin. Then the next day, it’s less about starting habits than it is about shame-managing.  Let’s just stop it right…