• #MagicalMarketing,  #MondayBlogs,  #SellingMySoul,  Marketing,  Social Media

    Nine Things I’ve Learned About Book Marketing That I Didn’t Know Last Year

    I am not a marketing expert.  I am, however, an informed consumer and reluctant buyer of stuff. I am not easily impressed. I don’t follow trends, I am only impressed with designer labels when I see them at my local thrift store. I also come from a family of manipulators so if anyone has a BS detector, I do. You would think that I would have negative feelings about marketing. You’d be wrong. I LOVE IT! I love it because it’s not what I thought it was. I thought that if I am going to sell, then I have to be annoying to buyers. If I’m going to sell, then…

  • #MagicalMarketing,  Cultural Relevance,  Marketing,  Social Media

    How A Box of Knock-Off Grape Nuts Taught Me About Relevance

    What lesson did your box of breakfast cereal teach you today? The back of our store brand, knock-off Grape Nuts had a large graphic illustration explaining, “The Internet and How It Works.” My children and I read every word (and I totally regret in the telling of this story that I didn’t get a good enough photograph so you could see all of its glory.) It went on to explain such unfamiliar terms as “email” and “emoticons” and “HTML”. We mocked this. We mocked it over and over. What was the most fun, however was seeing my 12 year old son hold his head and shake in mirth. It was hilarious. “I…

  • Marketing,  Self-Publishing,  Social Media,  Twitter

    Three Things You’re Telling The World When You Attempt A Hard Sell

    Why Is Marketing Such A Dirty Word For Writers? If you’ve met a writer of nearly any kind of book, you’ve probably met someone who loves the idea of sitting alone at their desk, hiding from the world, creating their lush stories with only their cat for company. You’ve probably met someone who is nervous in crowds, has trouble presenting themselves at all and would absolutely die if they had to “promote” or “market” their stories in any way. It’s bad enough that these poor writers have to leave their laptops and solitary existences and venture out into daylight, but to have them become salesmen? It’s enough to make them want to…

  • #MondayBlogs,  Social Media

    Six Great Ways To Love Your Readers

    Admittedly, I’m new at this whole author gig. In the last two years , I’ve self-published a romantic comedy, signed a contract for a non-fiction book and started a Facebook group for 10 Minute Novelists. It’s only been in the last two year that I have readers! There are people who have read my book, liked it and left glowing reviews on Amazon and I have never met them! I am not only thrilled to actually have taken these people’s money, but also to know that many of them have told me through social media that they can’t wait to read more. This is the best feeling in the world!  This month, I’m spending a…

  • #Top10Tuesday,  Marketing,  Social Media,  Twitter

    #Top10Tuesday Top Ten Ways To Start Conversations On Social Media

    #Top10Tuesday Top Ten Ways To Start Conversations On Social Media  Your first objective in starting conversations on Twitter is NOT to make a sale. It just isn’t. So when you are making conversations on Twitter, you should ask questions that are NOT yes or no questions. You are looking for a friend. You need to go under the assumption that they are going to LOVE you. No they are going to be amazed by you. This is the assumption. 1. Ask open ended questions. What’s the best thing about this day for you?  What’s the most interesting thing you’ve faced recently?  2. Celebrate with people over small victories. That’s awesome! Tell me…

  • #Top10Tuesday,  Blogging,  Social Media,  Time Management

    How Top 10 Lists On Your Blog Can Feed Your Content Monster

    When you create a blog, it’s like you create a little monster. You have to feed it content. You have to maintain it. You have to disinfect it against spam. You have to bring your friends to come and see it. You have to think about SEO and tags and categories. You have to decorate it with pinnable art. You have to broadcast it to the world with Twitter and hashtags and other things no one thought about ten years ago. And it never ends! The little monster is never satisfied!  A blog is a little beast sometimes. And it’s slobberly appetite can be intimidating. A happy blog (and one that…

  • Cultural Relevance,  Social Media,  Twitter

    How A Box of Knock-Off Grape Nuts Taught Me About Relevance (And The Internet!)

    “Can Your Breakfast Cereal Teach You Anything?” We are a single income family of seven, so it is no wonder that we buy the cheap stuff. One purchase, a box of store brand Grape Nuts, not only was good for our budget, but it also, proved to be very educational.  The back of it said, “The Internet and How It Works.” It went on to explain such unfamiliar terms as “email” and “emoticons” and “HTML”.  My children and I read every word (and I totally regret in the telling of this story that I didn’t get a good enough photograph so you could see all of its glory.) We mocked this. We…