• #MagicalMarketing,  #SellingMySoul,  #Top10Tuesday

    #Top10Tuesday Top 10 Ways to Market Your Book on a Budget

    I met Janice Thompson in 2014 at the MacGregor Literary Marketing Conference. Besides being a delightfully encouraging person, she also knows a lot about marketing books. Because she’s published over 100 titles, her Top 10 Ways to Market Your Book On A Budget is full of practical help. Enjoy! And then support Janice and buy her books! 1). Market first. Create a full marketing strategy in your proposal. Include every bit of contact information you can think of: local TV and radio stations, civic groups (or other places where you can speak/teach), bloggers who might be interested in promoting your book, online chat classes and so on. Put together a…

  • #MagicalMarketing,  #MondayBlogs,  #SellingMySoul,  Marketing,  Social Media

    Nine Things I’ve Learned About Book Marketing That I Didn’t Know Last Year

    I am not a marketing expert.  I am, however, an informed consumer and reluctant buyer of stuff. I am not easily impressed. I don’t follow trends, I am only impressed with designer labels when I see them at my local thrift store. I also come from a family of manipulators so if anyone has a BS detector, I do. You would think that I would have negative feelings about marketing. You’d be wrong. I LOVE IT! I love it because it’s not what I thought it was. I thought that if I am going to sell, then I have to be annoying to buyers. If I’m going to sell, then…

  • #MagicalMarketing,  #SellingMySoul,  Marketing

    Advertising No Longer Works. Conversation Does: A Guest Post By Mari Christie

    “Pick a Little, Talk a Little, Pick a Little, Talk a Little, Cheep, Cheep, Cheep, Talk a Lot, Pick a Little More…” I date myself with this reference to The Music Man (and finally publicly admit my long-time love of musical theatre), but I find it inexplicably accurate when discussing word-of-mouth marketing. Most readers will not tell their friends how great you are. Sadly, your book is not their primary topic of conversation. However, word-of-mouth marketing is the best, and least expensive, tool you have.   Always has been. Always will be. Further, this is the way people make buying decisions now—recommendations from friends and respected experts—which is why social…

  • #MagicalMarketing,  #SellingMySoul,  Community,  Self Talk

    The Real Reasons You May Hate Marketing And What You Can Do About It

      The reasons you hate marketing may have to do with real fears and anxieties. But you can overcome them.  You poor, poor writers. You pour your heart and soul into your books. You create these magical worlds, these vibrant, three dimensional characters, these intricate plots, these thrilling stories that culminate in an figurative or literal explosion of action and dialogue that leaves your readers breathless, weepy and ready to plunk down more dough for the next installment. And if your reader is going to read it, you have get it in front of the public eye. The truth? We’d rather not let it be seen. We’d rather hide behind our computer…

  • #MagicalMarketing,  #MondayBlogs,  #SellingMySoul,  Marketing,  Motivation

    Bushwhacking Your Way Through The Marketing Journey (Or, Why There Is No Trail Already Blazed!)

    Sometimes we think marketing is easy. Sometimes (especially by marketing gurus) that if you say the right words, follow the right script, and start the right conversations, readers will magically appear to buy your books.  But this isn’t true. Marketing is far more like a neophyte jungle explorer with a coffee stained map in one hand and a machete in the other, who hacks and trudges through the rainforest hoping not to be eaten alive by local fauna. If you’ve tried to sell a book, you know this is true. What works for the writer next to you doesn’t work for you. You’re on the hunt for contacts, relationships, attention…

  • #MagicalMarketing,  #SellingMySoul,  Marketing,  Publishing,  Self Talk,  Self-Publishing

    Top 10 Signs You Aren’t Ready To Market Your Book

        For the last two-ish years, I’ve had books to sell. I’ve learned a lot about, but certainly not everything, about marketing. I’ve made plenty of mistakes. I think a good marketing author is always prepared to talk about their books, but timing is everything. You may not be ready to market. These are the top 10 signs you need to put your marketing plan on hold for a little while. 1. Your book may not be that good. Do not assume that because you got it on paper that it deserves to have readers. If you have put shoddy work on the marketplace you are being disrespectful of…

  • #SellingMySoul,  Marketing

    Marketing The Next Novel (Or #SellingMySoul)

    In 2015, I plan on self-publishing my third novel, Soulless Creatures.  And this time, I want to do it right. In 2012, when I published my first book, Falling For Your Madness, I didn’t know what I was doing and despite that, I was successful in ways I had never anticipated. You can read that story here.  When I published my next book in 2013, The Truth About The Sky,  I assumed that my success would be repeated if I did exactly what I did for FFYM. Did it? Not so much. In fact, the sales and response was woefully disappointing. Yeah, that stung a little. So with the next book, Soulless Creatures, I…