• #MagicalMarketing,  Marketing

    Marketing Is Life (Or, How Saying Yes Paid Off For Me!)

    In the month of May, we’re talking about Magical Marketing. Today’s post is the account of what happened to me when I was invited to attend a local book club gathering. If my only goal was to sell books, then you could say I failed. But if my goal to was present myself authentically to strangers, practice generosity and take chances, then it was an overwhelming success.  Last February, I showed up at a local book club with copies of my book in my hand. Naturally I was nervous.   I knew that no matter what happened, it would make for a good story and either I would come out as…

  • #Top10Tuesday,  Marketing

    #Top10Tuesday Top 10 Reasons Why You Need To Buy “Write A Novel In 10 Minutes A Day”

    This Thursday, my book Write A Novel In 10 Minutes A Day will be released! You can order your copy here!  Today’s Top 10 List is about some of the great advice you’ll find in this book! 1. This book will give you step by step instructions on how to write a novel that you work around your already time-crunched schedule. 2. This book breaks down every single element of a novel: story, plot, genre, characters, setting and three act structure into small, bite sized chunks and helps you sculpt these concepts a little bit at a time. 3. There’s a WHOLE CHAPTER on time management and how to make small…

  • #EthicalAuthor,  Discipline,  Marketing

    #Top10Tuesday Top 10 Things That Are Wrong With Reciprocal Reviews

      This has the potential of being my most controversial post yet. And I like controversy about as much as I like snooty  moms asking me personal questions about the decisions I made in the raising of my children. But  I believe that reciprocal reviews have the potential of being unethical simply because any quid pro quo arrangement could be intentionally tainted, possibly inaccurate and maybe even dishonest. My friend Jane Steen, who has written a great deal about ethical behavior for authors, has this to say about reciprocal reviews.  1. On their own, individual reviews don’t make a huge difference. Let’s be honest. While it helpful to have some reviews on…

  • Marketing,  Self-Publishing

    #Top10Tuesday Top Ten Links That Demonstrate Your Self-Published Book Looks Cheap & Amateurish

    In our series on Love Your Reader, Love Your Art, Love Yourself, we didn’t have time to discuss the importance of good design in your self published works. If you went to all the trouble of editing and proofreading, of character development and plot, you should put just as much care into your book’s first impression. 1. First, take a look at these covers listed on BuzzFeed and make some notes: Things That Make Designers Cringe  2. This informative post shows exactly why somethings work and some things don’t.  Habits of Bad Graphic Designers 3. And everybody needs example of what not to do. Lousy Book Covers website!  4. Just…

  • #Top10Tuesday,  Marketing,  Social Media,  Twitter

    #Top10Tuesday Top Ten Ways To Start Conversations On Social Media

    #Top10Tuesday Top Ten Ways To Start Conversations On Social Media  Your first objective in starting conversations on Twitter is NOT to make a sale. It just isn’t. So when you are making conversations on Twitter, you should ask questions that are NOT yes or no questions. You are looking for a friend. You need to go under the assumption that they are going to LOVE you. No they are going to be amazed by you. This is the assumption. 1. Ask open ended questions. What’s the best thing about this day for you?  What’s the most interesting thing you’ve faced recently?  2. Celebrate with people over small victories. That’s awesome! Tell me…

  • #MondayBlogs,  Inspiration,  Marketing

    Why I Will Not Fail In My Marketing Attempts This Year

    In 2015, failure, especially when it comes to my personal book marketing, is not going to exist. I have two books to release this year, one fiction, one nonfiction; one is traditionally published one is self-published. One will have some publicity generated through the publishing house, one I’m going solo for. Both are gambles. I have no idea how well they will do. I have a lengthy and ambitious plan to market them — and I don’t have a ton of marketing experience. But I believe I will not fail. Why? I’ve just decided that FAILURE isn’t a word that’s going to be allowed in my vocabulary. It’s going to…

  • Marketing

    Lessons Learned from My Local Library Author Event

    A week or so ago, I signed up to attend an author’s event at a local library. I had never been to an author’s event before.  I was a bit intimidated. I have one self-published book (see Falling For Your Madness on the right) and I fully understand that marketing this book is up to me. I also live in Massachusetts. Massachusetts is one of the most well-educated and well-read states in the US. You can almost swing a dead cat (not that I would actually do that) and hit a writer in Massachusetts. This state has a long, long tradition of intellectuals, poets, novelists, and other notable characters and if I’m…

  • #SellingMySoul,  Marketing

    Marketing The Next Novel (Or #SellingMySoul)

    In 2015, I plan on self-publishing my third novel, Soulless Creatures.  And this time, I want to do it right. In 2012, when I published my first book, Falling For Your Madness, I didn’t know what I was doing and despite that, I was successful in ways I had never anticipated. You can read that story here.  When I published my next book in 2013, The Truth About The Sky,  I assumed that my success would be repeated if I did exactly what I did for FFYM. Did it? Not so much. In fact, the sales and response was woefully disappointing. Yeah, that stung a little. So with the next book, Soulless Creatures, I…