• Marketing,  Social Media

    Enjoying The Cocktail Party: How To Use Twitter to Engage Your Target Market by Katharine Grubb

    Imagine yourself in a packed football stadium — one of the big ones like Gillette or Lucas Oil. Now imagine that every one in attendance at that stadium is shouting at the same time. They aren’t shouting to players on the field, they’re not even watching the game, instead, they are trying to get the attention of the people on the other side of the stadium. Everyone in the stadium, including you, wants attention from others. Everyone wants to be known as clever. They want subscribers or followers or friends or likes. Everyone in the stadium wants the attention of everyone else in the stadium. This isn’t a great way…

  • #MagicalMarketing,  Marketing

    The Book Launch Checklist To Make Your Next Release Awesome!

    Congratulations! You have a new book to sell!  Are you doing everything you can to promote it?  Some of these points are no-brainers, like have a great cover. Some, though, are optional, like having a live release party at your local coffee shop. All of them will require YOU to look at YOUR book and YOUR needs and decide what YOU can do. I’m also going to assume that your starting point is AFTER your book has been written, rewritten, revised, edited and proofread to death. If you don’t have a quality product, please, please, please, go back and make it one. You aren’t respecting yourself, your art, your readers…

  • #Top10Tuesday,  Marketing

    #Top10Tuesday Top 10 Ways To Invest In Yourself (And What To Avoid) From 10 Minute Novelists

      Great artists need great tools. If we are going to be great in our art, we need to equip ourselves, and spend a little money doing it.  I’m as frugal as the next person. In fact, I’m kind of a skinflint. I will come up with a million ways from Saturday to get out of spending money. Some of my ideas are practical, like shopping at thrift stores for growing kids but some are a little ridiculous, like how I decided that instead of going to a writers conference, I’d just watch all the writing videos on YouTube. If I’m going to spend money, especially on my art, I’d…

  • #MagicalMarketing,  Marketing,  Self-Publishing

    Help: I Have To Market My Book! : A Guest Post By Robin Patchen

    My third book released a couple of weeks ago, ushering me into the most dreaded activity of this writer’s life: marketing. I hate it, and for good reason. When somebody asks me what my book is about, I start talking like a Valley Girl who’s inhaled too much hairspray. “So like there’s this girl…like lady, right? And she’s like scared of this guy she knew from before…’cause see, when she was a teenager…” Shocking I don’t sell more copies by hand. I don’t do much better in print. But mostly, I hate marketing because I have to ask for help. Writers have to ask for endorsements, influencers, reviews, and shares.…

  • #MagicalMarketing,  #MondayBlogs,  #SellingMySoul,  Marketing,  Social Media

    Nine Things I’ve Learned About Book Marketing That I Didn’t Know Last Year

    I am not a marketing expert.  I am, however, an informed consumer and reluctant buyer of stuff. I am not easily impressed. I don’t follow trends, I am only impressed with designer labels when I see them at my local thrift store. I also come from a family of manipulators so if anyone has a BS detector, I do. You would think that I would have negative feelings about marketing. You’d be wrong. I LOVE IT! I love it because it’s not what I thought it was. I thought that if I am going to sell, then I have to be annoying to buyers. If I’m going to sell, then…

  • #MagicalMarketing,  #SellingMySoul,  Marketing

    Advertising No Longer Works. Conversation Does: A Guest Post By Mari Christie

    “Pick a Little, Talk a Little, Pick a Little, Talk a Little, Cheep, Cheep, Cheep, Talk a Lot, Pick a Little More…” I date myself with this reference to The Music Man (and finally publicly admit my long-time love of musical theatre), but I find it inexplicably accurate when discussing word-of-mouth marketing. Most readers will not tell their friends how great you are. Sadly, your book is not their primary topic of conversation. However, word-of-mouth marketing is the best, and least expensive, tool you have.   Always has been. Always will be. Further, this is the way people make buying decisions now—recommendations from friends and respected experts—which is why social…

  • #MagicalMarketing,  Cultural Relevance,  Marketing,  Social Media

    How A Box of Knock-Off Grape Nuts Taught Me About Relevance

    What lesson did your box of breakfast cereal teach you today? The back of our store brand, knock-off Grape Nuts had a large graphic illustration explaining, “The Internet and How It Works.” My children and I read every word (and I totally regret in the telling of this story that I didn’t get a good enough photograph so you could see all of its glory.) It went on to explain such unfamiliar terms as “email” and “emoticons” and “HTML”. We mocked this. We mocked it over and over. What was the most fun, however was seeing my 12 year old son hold his head and shake in mirth. It was hilarious. “I…

  • #MagicalMarketing,  #Top10Tuesday,  Marketing,  Motivation

    #Top10Tuesday Top 10 Ways Good Marketing Is Like Good Parenting

    The writing of the book, was the pregnancy. You conceived the idea in a romantic, intimate moment. You developed it secretly in the dark. You wrote while stuffing your face with all kinds of snacks. You tried to explain your characters and your plot to others and they just didn’t understand. And the length of the ms got bigger and bigger. And you wondered will I ever get this done? Will I be waiting for the arrival forever?  And the big day comes! You get your little bundle of joy from Createspace or some other expert labor and delivery establishment! You count all of the pages to make sure that it is all…

  • #MagicalMarketing,  #MondayBlogs,  Marketing

    What My Marketing Week Looks Like And How I Got The YES!

    Since releasing my traditionally published book, I feel like I’ve signed up for another part time job.  The marketing.  Sometimes I love marketing. I love it when I tell my journey as a writer and people get really excited and whip out their checkbooks and buy a copy of my book. Sometimes I hate marketing. I hate it when I have to explain in a phone call to a local bookstore that I’m not crazy. I really do have a book!  I love getting emails from local reporters asking to meet me. I don’t love seeing the lame photo in paper that doesn’t do my hair justice. I like being seen…

  • #MagicalMarketing,  Marketing

    Selling Books Through Non-Marketing: A Guest Post By Jude Knight

    How to non-market I’ve spent a large part of my career as a commercial writer in my own small business. Small business owners are responsible for everything. I was writer, peer reviewer, company book-keeper, chief executive, project manager, strategic planner, store manager, cleaner of toilets, sales person and, of course, the big ‘M’ word. The one I feared. Marketing. So I learnt how to promote my business by non-marketing: marketing that doesn’t feel like marketing. Marketing that an introvert like me could do just by being myself. It was good preparation for being a self-published writer. Again, I am running my own business. And again, I’m out in the world…

  • #Top10Tuesday,  Community,  Marketing

    #Top10Tuesday Top Ten Local Resources That Could Help You Sell Books

    The first rule of marketing is finding the right people who want what you have to sell. And the truth is that selling books is hard. But assuming that your book is an excellent one, it’s free of grammatical and artistic errors, it has a nice, professional cover and you’ve done all you can do to make it a great book then you can sell it. But first, you may need to start small and have low expectations. Starting small may mean starting locally. Your connections in your hometown might be a great place to begin your sales. This week’s #Top10Tuesday list is all about local places your book could be welcome.…

  • #MagicalMarketing,  #MondayBlogs,  #SellingMySoul,  Marketing,  Motivation

    Bushwhacking Your Way Through The Marketing Journey (Or, Why There Is No Trail Already Blazed!)

    Sometimes we think marketing is easy. Sometimes (especially by marketing gurus) that if you say the right words, follow the right script, and start the right conversations, readers will magically appear to buy your books.  But this isn’t true. Marketing is far more like a neophyte jungle explorer with a coffee stained map in one hand and a machete in the other, who hacks and trudges through the rainforest hoping not to be eaten alive by local fauna. If you’ve tried to sell a book, you know this is true. What works for the writer next to you doesn’t work for you. You’re on the hunt for contacts, relationships, attention…

  • Marketing,  Self-Publishing,  Social Media,  Twitter

    Three Things You’re Telling The World When You Attempt A Hard Sell

    Why Is Marketing Such A Dirty Word For Writers? If you’ve met a writer of nearly any kind of book, you’ve probably met someone who loves the idea of sitting alone at their desk, hiding from the world, creating their lush stories with only their cat for company. You’ve probably met someone who is nervous in crowds, has trouble presenting themselves at all and would absolutely die if they had to “promote” or “market” their stories in any way. It’s bad enough that these poor writers have to leave their laptops and solitary existences and venture out into daylight, but to have them become salesmen? It’s enough to make them want to…

  • #MagicalMarketing,  #SellingMySoul,  Marketing,  Publishing,  Self Talk,  Self-Publishing

    Top 10 Signs You Aren’t Ready To Market Your Book

        For the last two-ish years, I’ve had books to sell. I’ve learned a lot about, but certainly not everything, about marketing. I’ve made plenty of mistakes. I think a good marketing author is always prepared to talk about their books, but timing is everything. You may not be ready to market. These are the top 10 signs you need to put your marketing plan on hold for a little while. 1. Your book may not be that good. Do not assume that because you got it on paper that it deserves to have readers. If you have put shoddy work on the marketplace you are being disrespectful of…