• Marketing,  Publishing

    What To Do If You Think Your Manuscript is Stolen

    While this is a rare event, our staff, as well as our members, were wondering the best way to handle such a problem. Unfortunately, every time we hire someone to help us with our work, we take a risk. And while events like this are rare, it helps to know what to do in case you are in a similar situation.

  • Marketing,  Publishing,  Social Media,  Twitter

    Branded: Three Must-Haves For Effective Branding

    By: Rennie St. James Are you branded? Have you seen (or posted) the example of people happily paying $5 for coffee before tipping, but then complaining that a book costs $0.99?? I’ve shared that example myself and have been annoyed by it. Only recently have I discovered a new understanding of it, and that is what I want to share here. Those people aren’t just buying a cup of coffee. They are buying a brand. In the case of Starbucks, one that has been around since 1971. Those people have bought countless coffees that met or exceeded their needs and that’s what they are paying for – that guaranteed success…

  • Marketing,  Publishing

    Marketing Woes of a New Author

    I thought I would ride that high right up until I wrote, “The End” on the next novel. And, I am. However, I can no longer just settle in each night and write. Instead, I typically find myself doing something else, a third job, if you will.

  • Community,  Marketing,  Reading

    10 Tips for Writing Reviews with Ease

    By Sherry Howard Before my first book was published, I never really understood how it felt to get your book reviewed. Luckily for me, a few writer friends, who understood how important reviews are, jumped in to review my newly-published book without being asked. Seeing those reviews was great, even the four-starred ones, but it made me realize that I hadn’t been great about giving reviews. And, it made me think about why people some people refuse to write reviews. In fact, a friend told me she didn’t have enough confidence to post her writing publicly, even to support me. I realized that people have the wrong idea about what…

  • Marketing

    Creating a Social Media Calendar

    For those writers building platforms, a social media calendar is a must.  Essentially it is a place to decide when and what you will post across your platform. You can also use it to analyze content productivity.  The first thing you need to decide is if you’re going to use an online interface or an Excel or Google spreadsheet. Online interfaces like Buffer, Postplanner or Hootsuite are great options if you only have a little bit of content or you want to pay for help with things like posting at optimal times, analytics of post engagement, etc.  For most writers this comes down to what they can afford. Either way…

  • Marketing,  Uncategorized

    The Value of a Good Book

    During a recent conversation, a few author friends were grumbling about how hard it is to sell books. Readers ask us all the time to put our books on sale or to give them away for free. And there are people who simply can’t afford a full price book, but the majority of people can. They just choose to spend that money on other things. Changing the attitude on books and their value How do we get readers to value books? Well first we have to acknowledge that books take time and effort to create. Most authors spend at least 4-5 months, more often a year or more, writing a…

  • Marketing

    Your Author Platform: Four Key Strategies from a Marketing Professional

    by Linda Thompson I’ve seen the questions come across the 10 Minute Novelists’ feed: What is this thing called “platform”? Should I be building one? How would I do it and what would I even say to the world? I’m well familiar with the angst behind those questions. I’ve also sat squirming in front of an editor at a writers’ conference who seemed intrigued by my story, but wouldn’t take the next step because my platform metrics failed to impress. So I know that angst too! I’m in the “pre-published” stage myself. I definitely do not have all the answers—although I have a stumbled and bumbled my way to a…

  • Marketing

    How Using Top 10 Lists Creates Great Content

    When you create a blog, it’s like you create a little monster. You have to feed a blog content. You have to maintain it. If you blog regularly, you have to disinfect it against spam. You have to bring your friends to come and see it. Maybe you’ll have to think about SEO and tags and categories. Or you’ll have to decorate it with pinnable art. You have to broadcast it to the world with Twitter and hashtags and other things no one thought about ten years ago. And it never ends! The little monster is never satisfied! A blog is a little beast sometimes. And it’s slobbering appetite can be…

  • Marketing,  Publishing

    7 Ways To Deal With That Dreaded Bad Review

    By Pam Humphrey In my pre-mom days when I worked as a programmer and tech support at a small company, I shared an office with one other girl. After an unusually frustrating customer had berated her as she tried to help them over the phone, she hung up near tears. I’ll never forget what she said. “I’m from Oklahoma. I need people to like me.” She hadn’t caused the customer’s problem. She solved the issue quickly and with kindness. She’d done her best, but he was still rude. Writers, those that care deeply about the structure and quality of what they write, pour over pages time and again checking for…

  • #MagicalMarketing,  Marketing,  Uncategorized

    How Book Marketing is Like Flirting, Dating, and Getting Engaged

    By Rebecca Waters You’ve written a book. You may have a publisher or agent. You may have decided to publish the book yourself. Whatever path you take, there are marketing decisions you will make that will help or hinder book sales. This post examines stuff not in your book. It is a look at the cover: the front and back of your book. It describes marketing in terms of what people see when they pick up the book or scroll through a pile of possible reads on Amazon or Goodreads. This is often your first contact with readers outside your mom and a close circle of friends. Marketing is like…

  • #MagicalMarketing,  #MondayBlogs,  Marketing,  Social Media

    Top 10 Ways Marketing Your Books Is Like Exploring A Jungle

    by Katharine Grubb, 10 Minute Novelist Some authors would call marketing an adventure. Yet other authors would call marketing a long, torturous, mosquito ridden trek full of disease, peril and snakes. In some ways finding buyers for your books is easier than exploring the Amazonian jungle. If you have studied, worked, created, drafted, revised, edited and completed a novel, it’s unlikely you took the time to learn the skills to sell it. And because it seems hard, as hard as hacking your way through a rain forest, you may have a negative opinion of it. You may think that to sell, then you may have to be annoying to buyers, like…

  • #EthicalAuthor,  Marketing,  Publishing

    Top 10 Reasons Why Reciprocal Reviews Are Unethical

    by Katharine Grubb, 10 Minute Novelist This has the potential of being my most controversial post yet. And I like controversy about as much as I like snooty  moms asking me personal questions about the decisions I made in the raising of my children. But I believe that reciprocal reviews for authors are unethical, unprofessional and unnecessary.  Unfortunately, the idea of “you review my book and I’ll review yours” is a common one among writers, especially self-published writers who are just starting out. The necessity of good reviews and the belief that reviews alone will generate sales is a faulty one. So this behavior of reciprocating favorable reviews can nudge an…