• Community,  Marketing,  Reading

    10 Tips for Writing Reviews with Ease

    By Sherry Howard Before my first book was published, I never really understood how it felt to get your book reviewed. Luckily for me, a few writer friends, who understood how important reviews are, jumped in to review my newly-published book without being asked. Seeing those reviews was great, even the four-starred ones, but it made me realize that I hadn’t been great about giving reviews. And, it made me think about why people some people refuse to write reviews. In fact, a friend told me she didn’t have enough confidence to post her writing publicly, even to support me. I realized that people have the wrong idea about what…

  • Marketing

    Creating a Social Media Calendar

    For those writers building platforms, a social media calendar is a must.  Essentially it is a place to decide when and what you will post across your platform. You can also use it to analyze content productivity.  The first thing you need to decide is if you’re going to use an online interface or an Excel or Google spreadsheet. Online interfaces like Buffer, Postplanner or Hootsuite are great options if you only have a little bit of content or you want to pay for help with things like posting at optimal times, analytics of post engagement, etc.  For most writers this comes down to what they can afford. Either way…

  • Marketing,  Uncategorized

    The Value of a Good Book

    During a recent conversation, a few author friends were grumbling about how hard it is to sell books. Readers ask us all the time to put our books on sale or to give them away for free. And there are people who simply can’t afford a full price book, but the majority of people can. They just choose to spend that money on other things. Changing the attitude on books and their value How do we get readers to value books? Well first we have to acknowledge that books take time and effort to create. Most authors spend at least 4-5 months, more often a year or more, writing a…

  • Marketing

    Your Author Platform: Four Key Strategies from a Marketing Professional

    by Linda Thompson I’ve seen the questions come across the 10 Minute Novelists’ feed: What is this thing called “platform”? Should I be building one? How would I do it and what would I even say to the world? I’m well familiar with the angst behind those questions. I’ve also sat squirming in front of an editor at a writers’ conference who seemed intrigued by my story, but wouldn’t take the next step because my platform metrics failed to impress. So I know that angst too! I’m in the “pre-published” stage myself. I definitely do not have all the answers—although I have a stumbled and bumbled my way to a…

  • Marketing

    How Using Top 10 Lists Creates Great Content

    When you create a blog, it’s like you create a little monster. You have to feed a blog content. You have to maintain it. If you blog regularly, you have to disinfect it against spam. You have to bring your friends to come and see it. Maybe you’ll have to think about SEO and tags and categories. Or you’ll have to decorate it with pinnable art. You have to broadcast it to the world with Twitter and hashtags and other things no one thought about ten years ago. And it never ends! The little monster is never satisfied! A blog is a little beast sometimes. And it’s slobbering appetite can be…

  • Marketing,  Publishing

    7 Ways To Deal With That Dreaded Bad Review

    By Pam Humphrey In my pre-mom days when I worked as a programmer and tech support at a small company, I shared an office with one other girl. After an unusually frustrating customer had berated her as she tried to help them over the phone, she hung up near tears. I’ll never forget what she said. “I’m from Oklahoma. I need people to like me.” She hadn’t caused the customer’s problem. She solved the issue quickly and with kindness. She’d done her best, but he was still rude. Writers, those that care deeply about the structure and quality of what they write, pour over pages time and again checking for…

  • #MagicalMarketing,  Marketing,  Uncategorized

    How Book Marketing is Like Flirting, Dating, and Getting Engaged

    By Rebecca Waters You’ve written a book. You may have a publisher or agent. You may have decided to publish the book yourself. Whatever path you take, there are marketing decisions you will make that will help or hinder book sales. This post examines stuff not in your book. It is a look at the cover: the front and back of your book. It describes marketing in terms of what people see when they pick up the book or scroll through a pile of possible reads on Amazon or Goodreads. This is often your first contact with readers outside your mom and a close circle of friends. Marketing is like…

  • #MagicalMarketing,  #MondayBlogs,  Marketing,  Social Media

    Top 10 Ways Marketing Your Books Is Like Exploring A Jungle

    by Katharine Grubb, 10 Minute Novelist Some authors would call marketing an adventure. Yet other authors would call marketing a long, torturous, mosquito ridden trek full of disease, peril and snakes. In some ways finding buyers for your books is easier than exploring the Amazonian jungle. If you have studied, worked, created, drafted, revised, edited and completed a novel, it’s unlikely you took the time to learn the skills to sell it. And because it seems hard, as hard as hacking your way through a rain forest, you may have a negative opinion of it. You may think that to sell, then you may have to be annoying to buyers, like…

  • #EthicalAuthor,  Marketing,  Publishing

    Top 10 Reasons Why Reciprocal Reviews Are Unethical

    by Katharine Grubb, 10 Minute Novelist This has the potential of being my most controversial post yet. And I like controversy about as much as I like snooty  moms asking me personal questions about the decisions I made in the raising of my children. But I believe that reciprocal reviews for authors are unethical, unprofessional and unnecessary.  Unfortunately, the idea of “you review my book and I’ll review yours” is a common one among writers, especially self-published writers who are just starting out. The necessity of good reviews and the belief that reviews alone will generate sales is a faulty one. So this behavior of reciprocating favorable reviews can nudge an…

  • #MondayBlogs,  Blogging,  Marketing,  Publishing

    Top 10 Tips To Make Your Blog Title More RT Worthy

    by Katharine Grubb, 10 Minute Novelist Everybody wants their blog to be noticed. But in reality, that’s a little tricky. According to Tumblr stats, there are 375 million on Tumblr alone, that’s one for every person living in the United States. That stat doesn’t count WordPress and other blogging platforms. Writers are constantly encouraged to blog more, but getting noticed is becoming more and more difficult. How do you get more traffic to your blog? Follow the meme #MondayBlogs! The#MondayBlogs idea is brilliant. On Mondays, anybody who wants to can post a link to their blog and those who follow that hashtag, on Twitter, Pinterest or Facebook, can find new blogs…

  • #MagicalMarketing,  #MondayBlogs,  Marketing,  Perils of a Mom Writer

    Top 10 Ways Good Marketing Is Like Good Parenting by Katharine Grubb, 10 Minute Novelist and Mother of Five

      Becoming an author is like becoming a parent.  The writing of the book, was the pregnancy. You conceived the idea in a romantic, intimate moment. You developed it secretly in the dark. You wrote while stuffing your face with all kinds of snacks. You tried to explain your characters and your plot to others and they just didn’t understand. And the length of the ms got bigger and bigger. And you wondered will I ever get this done? Will I be waiting for the arrival forever?  And the big day comes! You get your little bundle of joy from Createspace or some other expert labor and delivery establishment! You count all of…

  • Marketing,  Observation

    Top 10 Reasons You May Hate Marketing And What You Can Do About It by Katharine Grubb, 10 Minute Novelists

    If I weren’t a writer and mother of five, I’d go into psychology or social work and listen to people. Oh, I know it’s not all fun and games, like what I saw on The Bob Newhart show in the ’70’s, and from what I understand there’s a whole lotta of schoolin’ to go to, but I like thinking about what people are thinking about. It just could be fun! (And if you really love good situation comedy, click here to watch the pilot episode of The Bob Newhart Show.)  Until I decide to take the plunge and become a shrink, I’ll satisfy myself with addressing the problem that some…

  • Marketing,  Social Media,  Time Management

    Making Your Author Platform Work for You — A Guest Post by Rachelle M. N. Shaw

    By Rachelle M. N. Shaw In such a highly competitive world of publishing, it’s no surprise that author platforms have taken center stage and become the foundation for any writer’s success. But who has time to keep up with all the Tweets, Pins, and Instagram posts needed to do so? The truth is, successful authors don’t. They pick the top few social media sites that fit their style and their audience, and they roll with it. What an Author Platform Should Do Provide original content fitting of your audience through a well-designed blog or website Become a place where you regularly engage with your followers; this doesn’t mean you sit…

  • #MondayBlogs,  Marketing

    Top 10 Writers Conference Substitutes For The Poor & Xenophobic

    If you’re a writer of any artistic credibility at all, then you have no money and you’re kind of afraid of people. But don’t let either of those things stop you from becoming the best writer you can be. The internet is full of free (and many not-so-free) writers resources that can help you become really awesome. Most of them have  the added bonus of not actually having to create small talk, bathe or find clothing that isn’t a moth-eaten sweater. For us financially strapped xenophobes out there, this is a win-win. 1. The Actual Conference  A conference is an event, usually at a hotel, where a bunch of strangers…