• #MagicalMarketing,  Social Media,  Twitter

    Top 10 Reasons To Treat Twitter Like A Big Cocktail Party by Katharine Grubb, 10 Minute Novelist

    Imagine yourself in a packed football stadium — one of the big ones like Gillette or Lucas Oil. Now imagine that every one in attendance at that stadium is shouting at the same time. They aren’t shouting to players on the field, they’re not even watching the game, instead, they are trying to get the attention of the people on the other side of the stadium. Everyone in the stadium, including you, wants attention from others. Everyone wants to be known as clever. They want subscribers or followers or friends or likes. Everyone in the stadium wants the attention of everyone else in the stadium. This isn’t a great way…

  • #MagicalMarketing

    Top 10 Ten Ways To Be There For Your Readers By Way Of ’90s Television

    I firmly believe that your readers can be your friends. I think that if you are a wise author, you are looking at your readers not as someone who bought, read and reviewed your book, but someone who, could potentially turn into a raving fan.  The term raving fan was coined by Kenneth Blanchard to describe a customer who enthusiastically promotes a company or service and would be a lifelong fan of the people behind it. In the writing world, we can have raving fans too. A writer who has raving fans will have an army or coalition of people who will always buy what they publish, they will always leave…

  • #MagicalMarketing,  Marketing

    The Book Launch Checklist To Make Your Next Release Awesome!

    Congratulations! You have a new book to sell!  Are you doing everything you can to promote it?  Some of these points are no-brainers, like have a great cover. Some, though, are optional, like having a live release party at your local coffee shop. All of them will require YOU to look at YOUR book and YOUR needs and decide what YOU can do. I’m also going to assume that your starting point is AFTER your book has been written, rewritten, revised, edited and proofread to death. If you don’t have a quality product, please, please, please, go back and make it one. You aren’t respecting yourself, your art, your readers…

  • #MagicalMarketing,  Marketing,  Self-Publishing

    Help: I Have To Market My Book! : A Guest Post By Robin Patchen

    My third book released a couple of weeks ago, ushering me into the most dreaded activity of this writer’s life: marketing. I hate it, and for good reason. When somebody asks me what my book is about, I start talking like a Valley Girl who’s inhaled too much hairspray. “So like there’s this girl…like lady, right? And she’s like scared of this guy she knew from before…’cause see, when she was a teenager…” Shocking I don’t sell more copies by hand. I don’t do much better in print. But mostly, I hate marketing because I have to ask for help. Writers have to ask for endorsements, influencers, reviews, and shares.…

  • #MagicalMarketing,  #SellingMySoul,  #Top10Tuesday

    #Top10Tuesday Top 10 Ways to Market Your Book on a Budget

    I met Janice Thompson in 2014 at the MacGregor Literary Marketing Conference. Besides being a delightfully encouraging person, she also knows a lot about marketing books. Because she’s published over 100 titles, her Top 10 Ways to Market Your Book On A Budget is full of practical help. Enjoy! And then support Janice and buy her books! 1). Market first. Create a full marketing strategy in your proposal. Include every bit of contact information you can think of: local TV and radio stations, civic groups (or other places where you can speak/teach), bloggers who might be interested in promoting your book, online chat classes and so on. Put together a…

  • #MagicalMarketing,  #MondayBlogs,  #SellingMySoul,  Marketing,  Social Media

    Nine Things I’ve Learned About Book Marketing That I Didn’t Know Last Year

    I am not a marketing expert.  I am, however, an informed consumer and reluctant buyer of stuff. I am not easily impressed. I don’t follow trends, I am only impressed with designer labels when I see them at my local thrift store. I also come from a family of manipulators so if anyone has a BS detector, I do. You would think that I would have negative feelings about marketing. You’d be wrong. I LOVE IT! I love it because it’s not what I thought it was. I thought that if I am going to sell, then I have to be annoying to buyers. If I’m going to sell, then…

  • #MagicalMarketing,  #SellingMySoul,  Marketing

    Advertising No Longer Works. Conversation Does: A Guest Post By Mari Christie

    “Pick a Little, Talk a Little, Pick a Little, Talk a Little, Cheep, Cheep, Cheep, Talk a Lot, Pick a Little More…” I date myself with this reference to The Music Man (and finally publicly admit my long-time love of musical theatre), but I find it inexplicably accurate when discussing word-of-mouth marketing. Most readers will not tell their friends how great you are. Sadly, your book is not their primary topic of conversation. However, word-of-mouth marketing is the best, and least expensive, tool you have.   Always has been. Always will be. Further, this is the way people make buying decisions now—recommendations from friends and respected experts—which is why social…

  • #MagicalMarketing,  Cultural Relevance,  Marketing,  Social Media

    How A Box of Knock-Off Grape Nuts Taught Me About Relevance

    What lesson did your box of breakfast cereal teach you today? The back of our store brand, knock-off Grape Nuts had a large graphic illustration explaining, “The Internet and How It Works.” My children and I read every word (and I totally regret in the telling of this story that I didn’t get a good enough photograph so you could see all of its glory.) It went on to explain such unfamiliar terms as “email” and “emoticons” and “HTML”. We mocked this. We mocked it over and over. What was the most fun, however was seeing my 12 year old son hold his head and shake in mirth. It was hilarious. “I…

  • #MagicalMarketing,  #Top10Tuesday,  Marketing,  Motivation

    #Top10Tuesday Top 10 Ways Good Marketing Is Like Good Parenting

    The writing of the book, was the pregnancy. You conceived the idea in a romantic, intimate moment. You developed it secretly in the dark. You wrote while stuffing your face with all kinds of snacks. You tried to explain your characters and your plot to others and they just didn’t understand. And the length of the ms got bigger and bigger. And you wondered will I ever get this done? Will I be waiting for the arrival forever?  And the big day comes! You get your little bundle of joy from Createspace or some other expert labor and delivery establishment! You count all of the pages to make sure that it is all…

  • #MagicalMarketing,  #MondayBlogs,  Marketing

    What My Marketing Week Looks Like And How I Got The YES!

    Since releasing my traditionally published book, I feel like I’ve signed up for another part time job.  The marketing.  Sometimes I love marketing. I love it when I tell my journey as a writer and people get really excited and whip out their checkbooks and buy a copy of my book. Sometimes I hate marketing. I hate it when I have to explain in a phone call to a local bookstore that I’m not crazy. I really do have a book!  I love getting emails from local reporters asking to meet me. I don’t love seeing the lame photo in paper that doesn’t do my hair justice. I like being seen…

  • #MagicalMarketing,  Marketing

    Selling Books Through Non-Marketing: A Guest Post By Jude Knight

    How to non-market I’ve spent a large part of my career as a commercial writer in my own small business. Small business owners are responsible for everything. I was writer, peer reviewer, company book-keeper, chief executive, project manager, strategic planner, store manager, cleaner of toilets, sales person and, of course, the big ‘M’ word. The one I feared. Marketing. So I learnt how to promote my business by non-marketing: marketing that doesn’t feel like marketing. Marketing that an introvert like me could do just by being myself. It was good preparation for being a self-published writer. Again, I am running my own business. And again, I’m out in the world…

  • #MagicalMarketing,  #SellingMySoul,  Community,  Self Talk

    The Real Reasons You May Hate Marketing And What You Can Do About It

      The reasons you hate marketing may have to do with real fears and anxieties. But you can overcome them.  You poor, poor writers. You pour your heart and soul into your books. You create these magical worlds, these vibrant, three dimensional characters, these intricate plots, these thrilling stories that culminate in an figurative or literal explosion of action and dialogue that leaves your readers breathless, weepy and ready to plunk down more dough for the next installment. And if your reader is going to read it, you have get it in front of the public eye. The truth? We’d rather not let it be seen. We’d rather hide behind our computer…

  • #MagicalMarketing,  #MondayBlogs,  #SellingMySoul,  Marketing,  Motivation

    Bushwhacking Your Way Through The Marketing Journey (Or, Why There Is No Trail Already Blazed!)

    Sometimes we think marketing is easy. Sometimes (especially by marketing gurus) that if you say the right words, follow the right script, and start the right conversations, readers will magically appear to buy your books.  But this isn’t true. Marketing is far more like a neophyte jungle explorer with a coffee stained map in one hand and a machete in the other, who hacks and trudges through the rainforest hoping not to be eaten alive by local fauna. If you’ve tried to sell a book, you know this is true. What works for the writer next to you doesn’t work for you. You’re on the hunt for contacts, relationships, attention…

  • #MagicalMarketing,  Self-Publishing

    We’ve Been Here Before! Self-Publishing and Webcomics! A Guest Post By Tyler Omichinski

    I want you to take your mind back for a moment to the heady days of the early to mid, and heck even the later, aughts. It was before the recession that seems to go on forever, or is already done, depending who you talk to.  There was also a shift going on in the world of comics. During this time the people at Half Pixel (Scott Kurtz, Dave Kellet, Kristopher Straub, and Brad Guigar) were hosting a podcast where they talked about webcomics and this “fancy new thing” of publishing direct to the web. They talked about not being recognized at the major awards, publishers and others being unable…