• #MagicalMarketing,  Cultural Relevance,  Marketing,  Social Media

    How A Box of Knock-Off Grape Nuts Taught Me About Relevance

    What lesson did your box of breakfast cereal teach you today? The back of our store brand, knock-off Grape Nuts had a large graphic illustration explaining, “The Internet and How It Works.” My children and I read every word (and I totally regret in the telling of this story that I didn’t get a good enough photograph so you could see all of its glory.) It went on to explain such unfamiliar terms as “email” and “emoticons” and “HTML”. We mocked this. We mocked it over and over. What was the most fun, however was seeing my 12 year old son hold his head and shake in mirth. It was hilarious. “I…

  • #MagicalMarketing,  #Top10Tuesday,  Marketing,  Motivation

    #Top10Tuesday Top 10 Ways Good Marketing Is Like Good Parenting

    The writing of the book, was the pregnancy. You conceived the idea in a romantic, intimate moment. You developed it secretly in the dark. You wrote while stuffing your face with all kinds of snacks. You tried to explain your characters and your plot to others and they just didn’t understand. And the length of the ms got bigger and bigger. And you wondered will I ever get this done? Will I be waiting for the arrival forever?  And the big day comes! You get your little bundle of joy from Createspace or some other expert labor and delivery establishment! You count all of the pages to make sure that it is all…

  • #MagicalMarketing,  #MondayBlogs,  Marketing

    What My Marketing Week Looks Like And How I Got The YES!

    Since releasing my traditionally published book, I feel like I’ve signed up for another part time job.  The marketing.  Sometimes I love marketing. I love it when I tell my journey as a writer and people get really excited and whip out their checkbooks and buy a copy of my book. Sometimes I hate marketing. I hate it when I have to explain in a phone call to a local bookstore that I’m not crazy. I really do have a book!  I love getting emails from local reporters asking to meet me. I don’t love seeing the lame photo in paper that doesn’t do my hair justice. I like being seen…

  • #MagicalMarketing,  Marketing

    Selling Books Through Non-Marketing: A Guest Post By Jude Knight

    How to non-market I’ve spent a large part of my career as a commercial writer in my own small business. Small business owners are responsible for everything. I was writer, peer reviewer, company book-keeper, chief executive, project manager, strategic planner, store manager, cleaner of toilets, sales person and, of course, the big ‘M’ word. The one I feared. Marketing. So I learnt how to promote my business by non-marketing: marketing that doesn’t feel like marketing. Marketing that an introvert like me could do just by being myself. It was good preparation for being a self-published writer. Again, I am running my own business. And again, I’m out in the world…

  • #MagicalMarketing,  #SellingMySoul,  Community,  Self Talk

    The Real Reasons You May Hate Marketing And What You Can Do About It

      The reasons you hate marketing may have to do with real fears and anxieties. But you can overcome them.  You poor, poor writers. You pour your heart and soul into your books. You create these magical worlds, these vibrant, three dimensional characters, these intricate plots, these thrilling stories that culminate in an figurative or literal explosion of action and dialogue that leaves your readers breathless, weepy and ready to plunk down more dough for the next installment. And if your reader is going to read it, you have get it in front of the public eye. The truth? We’d rather not let it be seen. We’d rather hide behind our computer…

  • #MagicalMarketing,  #MondayBlogs,  #SellingMySoul,  Marketing,  Motivation

    Bushwhacking Your Way Through The Marketing Journey (Or, Why There Is No Trail Already Blazed!)

    Sometimes we think marketing is easy. Sometimes (especially by marketing gurus) that if you say the right words, follow the right script, and start the right conversations, readers will magically appear to buy your books.  But this isn’t true. Marketing is far more like a neophyte jungle explorer with a coffee stained map in one hand and a machete in the other, who hacks and trudges through the rainforest hoping not to be eaten alive by local fauna. If you’ve tried to sell a book, you know this is true. What works for the writer next to you doesn’t work for you. You’re on the hunt for contacts, relationships, attention…

  • #MagicalMarketing,  Self-Publishing

    We’ve Been Here Before! Self-Publishing and Webcomics! A Guest Post By Tyler Omichinski

    I want you to take your mind back for a moment to the heady days of the early to mid, and heck even the later, aughts. It was before the recession that seems to go on forever, or is already done, depending who you talk to.  There was also a shift going on in the world of comics. During this time the people at Half Pixel (Scott Kurtz, Dave Kellet, Kristopher Straub, and Brad Guigar) were hosting a podcast where they talked about webcomics and this “fancy new thing” of publishing direct to the web. They talked about not being recognized at the major awards, publishers and others being unable…

  • #MagicalMarketing,  #SellingMySoul,  Marketing,  Publishing,  Self Talk,  Self-Publishing

    Top 10 Signs You Aren’t Ready To Market Your Book

        For the last two-ish years, I’ve had books to sell. I’ve learned a lot about, but certainly not everything, about marketing. I’ve made plenty of mistakes. I think a good marketing author is always prepared to talk about their books, but timing is everything. You may not be ready to market. These are the top 10 signs you need to put your marketing plan on hold for a little while. 1. Your book may not be that good. Do not assume that because you got it on paper that it deserves to have readers. If you have put shoddy work on the marketplace you are being disrespectful of…

  • #MagicalMarketing,  Marketing

    Marketing Is Life (Or, How Saying Yes Paid Off For Me!)

    In the month of May, we’re talking about Magical Marketing. Today’s post is the account of what happened to me when I was invited to attend a local book club gathering. If my only goal was to sell books, then you could say I failed. But if my goal to was present myself authentically to strangers, practice generosity and take chances, then it was an overwhelming success.  Last February, I showed up at a local book club with copies of my book in my hand. Naturally I was nervous.   I knew that no matter what happened, it would make for a good story and either I would come out as…