• #MagicalMarketing,  Cultural Relevance,  Marketing,  Social Media

    How A Box of Knock-Off Grape Nuts Taught Me About Relevance

    What lesson did your box of breakfast cereal teach you today? The back of our store brand, knock-off Grape Nuts had a large graphic illustration explaining, “The Internet and How It Works.” My children and I read every word (and I totally regret in the telling of this story that I didn’t get a good enough photograph so you could see all of its glory.) It went on to explain such unfamiliar terms as “email” and “emoticons” and “HTML”. We mocked this. We mocked it over and over. What was the most fun, however was seeing my 12 year old son hold his head and shake in mirth. It was hilarious. “I…

  • #WhyIWrite,  Craft,  Creativity,  Cultural Relevance

    Why I Write: Literature’s Role in the Teen’s Journey to Self-Acceptance, A Guest Post by YA Author Ellen Mulholland

    Back in the late 70s and early 80s, I was a high school English geek. I was the nerdy girl who loved and debated every book we read. I was the good friend who helped with essays and theme analyses. I savored each minute of class and could have spent the entire school day reading and writing. We read the greats –Austen, Knowles, Steinbeck, and Lee. Stories about courage, love and discovery. We discussed characters’ journeys and authors’ themes. We explored friendship and family; and I fell in love with Elizabeth Bennet, Gene Forrester, Tom Joad, and Scout. Inside my own middle-class upbringing, I understood that every teen embarked on…

  • Cultural Relevance,  Social Media,  Twitter

    How A Box of Knock-Off Grape Nuts Taught Me About Relevance (And The Internet!)

    “Can Your Breakfast Cereal Teach You Anything?” We are a single income family of seven, so it is no wonder that we buy the cheap stuff. One purchase, a box of store brand Grape Nuts, not only was good for our budget, but it also, proved to be very educational.  The back of it said, “The Internet and How It Works.” It went on to explain such unfamiliar terms as “email” and “emoticons” and “HTML”.  My children and I read every word (and I totally regret in the telling of this story that I didn’t get a good enough photograph so you could see all of its glory.) We mocked this. We…